With web traffic from mobile devices continuing to increase, it became essential that the Sandals website evolve to one that is not only aesthetically beautiful but also one that is user friendly in all mobile platforms. Working alongside a team of designers, we developed a look and feel that evokes the elegance and romance of the Sandals brand. Using impactful photography and elegant typography, I implemented the new look throughout various pages of the website. See some of my favorites below.
Click here to see the current Sandals website.
With search engines adjusting their rankings to favor sites that are responsive, it was important to get the mobile design to be as seamless as possible. I had to design both web and mobile simultaneously, thinking about how every element would shrink, rearrange, and evolve from one device to the other.