OBJECTIVE
Beaches Resorts, the sister company of Sandals Resorts, needed a facelift. The new design for the family-friendly brand needed to be fun and, more importantly, responsive. Inspired by the bright colors of the Caribbean, I came up with a concept that combined large fonts and bold colors with full screen photography to reflect the excitement of the resorts made for everyone. I incorporated a tropical leaf pattern elegantly throughout the page as well as fonts like Nunito to reinforce the welcoming and inclusive nature of the brand and islands.
Click here to see the current Beaches website.