![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8e3c403cfbe18fe91589769c5f55bafd/a0cd3d70-add1-407c-ad0c-579dcbeec632_rw_1920.jpg?h=720ca15da7e7db338765e35efaf6744a)
OBJECTIVE
Beaches Resorts, the sister company of Sandals Resorts, needed a facelift. The new design for the family-friendly brand needed to be fun and, more importantly, responsive. Inspired by the bright colors of the Caribbean, I came up with a concept that combined large fonts and bold colors with full screen photography to reflect the excitement of the resorts made for everyone. I incorporated a tropical leaf pattern elegantly throughout the page as well as fonts like Nunito to reinforce the welcoming and inclusive nature of the brand and islands.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e3c403cfbe18fe91589769c5f55bafd/fe8d6e2d-4501-4a52-9e4e-04c363fb78e7_rw_1920.jpg?h=ccb0d3bbd3d373efeca0855904acff83)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8e3c403cfbe18fe91589769c5f55bafd/fa687081-ad81-4b44-9e29-be3d3dfa9e67_rw_1920.jpg?h=a48d81cab20bb03c9523e66f7fb96466)
Click here to see the current Beaches website.